Sunday, September 5, 2010

Advantages of Mobile Marketing

Marketing on a mobile phone has become increasingly popular ever since the rise of Short Message Service (SMS). The great part of the mobile advertising is, it doesn’t need any permission from the consumer causing privacy violations hence Mobile advertising has become more and more popular.

The Mobile Marketing Association provides a set of guidelines and standards that give the recommended format of ads, presentation, and metrics used in reporting. Mobile marketing is a big source of traffic as well as the possibility of getting more clients to profit for business.

Mobile advertising is a form of advertising via mobile app, mobile applications or other mobile devices. Mobile web marketing user can advertise on web pages specifically meant for access by mobile devices. Today everyone use a mobile phone and they love, read and send text messaging. With this marketing user need not to spending a lot of money.

An effective mobile marketing strategy adds value and makes the customer approach to the brand. The mobile marketing differs from most other forms of marketing communication in that it is often user initiated message, and requires the express consent of the consumer to receive future communications. Mobile advertising is closely related to online or internet advertising.

Marketing on a mobile phone has become increasingly popular ever since the rise of SMS. SMS Marketing services needs short codes, which has 5 or 6 digit numbers that have been assigned by all the mobile operators in a given country for the use of brand campaign and other consumer services. Cellit Mobile Marketing has services to help small businesses and large companies leverage the power of mobile marketing through text messaging, wap development and voice with the use of simple web tools.

The House4Cell is another company that also offers different types of services for mobile marketing like Real Estate Text Messaging Solution, Text vote, Text contest and Text coupon services. Couponzap is a system for mobile campaigns for restaurants/bars/nightclubs as well as house4cell, a text-for-info real estate system. People interested in the property simply text in a code found on the sign and instantly get all the relevant information.

Some of the mobile marketing types are Text message votes, Mobile Coupons, Text coupon online services and Text message contest through the world of customers.