Mr. Ratan Tata suggested that low priced products drive fast sales than high end products especially in India.
Tata motors is right now focusing on cheap hybrid version of its Nano which is the company’s outstanding innovation and exceptional contribution to the auto industry. As Ratan Tata has recently expressed his intention to take bring a newer version of Nano and that too pollution free.
Tata Nano, The people’s car soon will be in a new looking. World cheapest car Nano will be in hybrid version, no pollution any more. In India pollution is expected to arise due to the influx of people car on to the road. Tata motor is considering launching a new version which will said to be Greener and more Eco- friendly. The next venture of TATA Motors will be to bring Tata Nano hybrid or it will be the micro hybrid with the adaption of start- stop technology. Tata Nano will be soon converted in Hybrid vehical which will have two or more distinct power sources to move it, usually petrol or diesel and a battery.
The Tata Nano is the winner of the Frost & Sullivan 2009 Innovation Award for its outstanding innovation and exceptional contribution to the auto industry.